As we know that video content marketing has seen a huge increment in the last few years (since 2018). In fact, there are many professional video marketing freelancers and agencies fully dedicated to making amazing even well-explained pieces that help their clients achieve specific goals for their services and businesses

But have you ever wondered what makes content marketing videos so important? Well, alternatively than going on and on, making an attempt to convince you about its many benefits, I’d decide on sharing with you some challenging statistics that back them up. 

Ready to find out some fascinating statistics about this famous type of content and watch some cool examples? Let’s get started!

Video Content Marketing Facts, 

  • According to Statista, the amount spent on video marketing will reach $92.253 billion in 2022.
  • Webinars are the most common types of business-related videos.
  • Marketers land 66% more qualified leads through video marketing.
  • WordStream reports that adding a video on the website’s landing page can increase conversion by 18%.
  • Another study noted that adding video on the webpage increased the average time spent.
  • Since 2016, the number of businesses using video content for marketing has increased by 41%.
  • A study by Wyzowl shows that 87% of marketers claim they are happy with the ROI obtained from video marketing.
  • Marketers using video marketing made revenue 49% faster than organizations not using video marketing.
  • If text and video are available for a topic, 95% of executives say they would prefer to make a video on that topic.
  • Videos on social media get 12 times more shared than text and images combined.
  • Currently, 86% of businesses utilize videos as a marketing tool.
  • The majority (87%) of videos related to the business are viewed from a desktop.
  • A survey by Verizon & Publicis found that 92% of the participants watched videos with the sound off, and about 50% relied on captions.
  • Videos that had a duration of 90 seconds or less had a retention rate of 50%.
  • 92% of the videos viewed from mobile devices are shared with others.
  • More than 500 hours of videos are uploaded on YouTube daily.
  • 70% of YouTube videos are consumed through mobile devices.
  • YouTube is the most preferred channel for consuming videos for about 67% of the viewers.
  • On average, the time spent daily by a viewer on YouTube is about 17 minutes.
  • According to Think with Google, 40% of people have purchased a product that they discovered on YouTube.
  • More than 50% of social media marketers create content for YouTube.
  • YouTube helps about 90% of the viewers to discover new brands or products.
  • People consuming videos on YouTube through their mobile devices pay two times more attention to the content than television viewers.
  • 62% of search results on Google include videos, of which 80% are from YouTube.
  • YouTube ads viewed on mobiles get 62% more attention than TV ads.
  • The time spent watching Instagram videos has increased by 80% since 2017.
  • A study by YetPo revealed that 30% of Instagram users purchased the product after discovering it from the platform.
  • Around 77% of marketers create video content for IGTV.
  • Studies have found that 79% of new customers acquired by brands or businesses were through Instagram.
  • Marketers also claim that Instagram stories have helped them to acquire 73% more customers.
  • About 70% of users swipe up to follow the links mentioned by brands on their Instagram stories.
  • A study also proves that Instagram posts get two times more engagement than other posts on other social media platforms.
  • The usage of stickers on Instagram stories can boost engagement by 83%.
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The above statistics show that video content has helped businesses and marketing to increase sales and reach the expected audience. But it also becomes essential for you to choose the right company to analyze the performance of your video quality and efforts! Well if I’ll suggest the best Product Animation and Product Rendering company so “” is one of the best companies, you can directly contact them by the following link.